SummarynThe slowdown in the growth rate of overall sales is one of the reasons, and the weak performance of direct stores is another factor that worrys investors. Pandora's overall direct -operated store sales increased by 5%during the reporting period, far lower than the 14%of the previous analysts expected. However, Pandora still holds high expectations for the performance of the whole fiscal year, raising the annual performance growth expectations to 18%to 20%. It is expected that the overall revenue will be between 22.4 billion and 22.8 billion Dan Ying Krona.nAs in the first half of the year, the United States and Europe are still the two main markets driving Pandora's growth. Pandora pointed out that the increase in the vaccination rate of the United States and the release of the European tourism industry have promoted the growth of sales of these two markets, but in a short period of time, the rapid growth of the subsequent performance has been covered with uncertain shadows.nIn the Chinese market, Pandora's performance is still difficult. In the memorandum of performance report in the third quarter, Pandora once again emphasized that the sales performance of the Chinese market in fiscal 2021 will maintain a stagnation state. In the earlier 2020 fiscal year performance report, Pandora has pointed out that it has "structural challenges" in the Chinese market. It is expected that the business in 2021 is even lower than 2019.nIf it is measured by popularity and influence, Pandora is still one of the most famous light luxury jewelry brands in China. Classic beaded products are the heroes to help Pandora open the Chinese market. The model that can match the beads according to personal needs is different from other mainstream light luxury jewelry brands on the market at that time. At the same time, they can also use consumers to seek new psychological psychology to promote the improvement of repurchase rates.nConsultation record · Answer on 2021-12-11nPandora's opportunity to analyze relatives, hello, here is helping you inquire about the most accurate answers, please wait a while, and immediately reply to your Danish jewelry brand Pandora on November 1, local time, disclosed to the third quarter of fiscal year in fiscal year in fiscal year. Report key data. During the reporting period, Pandora's sales increased by 14%year -on -year to 4.728 billion Dan Ying Kron (about RMB 4.71 billion), an increase of 9%compared with the same period in 2019. The pre -tax interest recorded 957 million Dan Ying Kron (about RMB 953 million), and the profit margin of pre -tax interest was 20.2%. Thanks to the strong recovery trend in the first half of this year, Pandora's stock price increased by 40%as a whole, and sales also returned to the level before the epidemic in 2019. However, after the performance data of the third quarter, Pandora's stock price fell 6.5%on Monday day to 842.9 Dan Yingkelang. Investors began to doubt their sustainability of their development. The slowdown in the growth rate of overall sales is one of the reasons, and the weak performance of direct stores is another factor that worrys investors. Pandora's overall direct -operated store sales increased by 5%during the reporting period, far lower than the 14%of the previous analysts expected. However, Pandora still holds high expectations for the performance of the whole fiscal year, raising the annual performance growth expectations to 18%to 20%. It is expected that the overall revenue will be between 22.4 billion and 22.8 billion Dan Ying Krona. As in the first half of the year, the United States and Europe are still the two main markets driving Pandora's growth. Pandora pointed out that the increase in the vaccination rate of the United States and the release of the European tourism industry have promoted the growth of sales of these two markets, but in a short period of time, the rapid growth of the subsequent performance has been covered with uncertain shadows. In the Chinese market, Pandora's performance is still difficult. In the memorandum of performance report in the third quarter, Pandora once again emphasized that the sales performance of the Chinese market in fiscal 2021 will maintain a stagnation state. In the earlier 2020 fiscal year performance report, Pandora has pointed out that it has "structural challenges" in the Chinese market. It is expected that the business in 2021 is even lower than 2019. If it is measured by popularity and influence, Pandora is still one of the most famous light luxury jewelry brands in China. Classic beaded products are the heroes to help Pandora open the Chinese market. The model that can match the beads according to personal needs is different from other mainstream light luxury jewelry brands on the market at that time. At the same time, they can also use consumers to seek new psychological psychology to promote the improvement of repurchase rates. After officially entered the Chinese market in 2015, Pandora started radical expansion. As of the end of 2019, Pandora's number of stores in China reached 240; in the first quarter of 2017, Pandora's newly opened new stores in the world had 19 selection in China. But after the beading trend passed, Pandora did not leave a new signature product in the Chinese market, and consumers' impression of the brand had been bound to beaded. In the first half of 2021, Pandora's sales in the Chinese market fell by 32%compared with the first half of 2019, but in the second quarter, sales in the Chinese market have narrowed to 13%compared with the same period of 2019. In order to reverse the slump in the Chinese market, Pandora has also adopted a series of measures in recent years, including the use of traffic stars as spokespersons and actively participating in female issue marketing. At the "Capital Market Day" event held in September this year, Pandora proposed a new Chinese market growth plan, which will pay more attention to the new "Moments" product series. The series was successful in the European market, but the response in China was mediocre. In addition, Pandora revealed in the third quarter memo that in the second half of 2021, it is expected to invest 200 million Dan Ying Kron (about 199 million yuan) to promote the transformation of the brand in the Chinese market. According to the "Women's Daily" report, Pandora's transformation plan includes launching new marketing advertising activities, strengthening cooperation with social media celebrities, and adjusting sales narratives. However, there is not much time left for Pandora's adjustment in the Chinese market. In recent years, the rise of many overseas and local light luxury jewelry brands such as APM Monaco has diverted the market that Pandora possessed before. Swarovski, which has a considerable influence, has opened a larger transformation plan, including opening a global flagship store on Huaihai Middle Road, Shanghai to promote the new concept of "Instant Wonder". In the performance data disclosed outside, Swarovski's sales in 2019 were about 3.5 billion euros, of which the core crystal business contributed 2.7 billion euros in revenue. The impact of the epidemic is expected to fall by 33%to 2 billion euros in the 2020 crystal business revenue in 2020.
SummarynThe slowdown in the growth rate of overall sales is one of the reasons, and the weak performance of direct stores is another factor that worrys investors. Pandora's overall direct -operated store sales increased by 5%during the reporting period, far lower than the 14%of the previous analysts expected. However, Pandora still holds high expectations for the performance of the whole fiscal year, raising the annual performance growth expectations to 18%to 20%. It is expected that the overall revenue will be between 22.4 billion and 22.8 billion Dan Ying Krona.nAs in the first half of the year, the United States and Europe are still the two main markets driving Pandora's growth. Pandora pointed out that the increase in the vaccination rate of the United States and the release of the European tourism industry have promoted the growth of sales of these two markets, but in a short period of time, the rapid growth of the subsequent performance has been covered with uncertain shadows.nIn the Chinese market, Pandora's performance is still difficult. In the memorandum of performance report in the third quarter, Pandora once again emphasized that the sales performance of the Chinese market in fiscal 2021 will maintain a stagnation state. In the earlier 2020 fiscal year performance report, Pandora has pointed out that it has "structural challenges" in the Chinese market. It is expected that the business in 2021 is even lower than 2019.nIf it is measured by popularity and influence, Pandora is still one of the most famous light luxury jewelry brands in China. Classic beaded products are the heroes to help Pandora open the Chinese market. The model that can match the beads according to personal needs is different from other mainstream light luxury jewelry brands on the market at that time. At the same time, they can also use consumers to seek new psychological psychology to promote the improvement of repurchase rates.nConsultation record · Answer on 2021-12-11nPandora's opportunity to analyze relatives, hello, here is helping you inquire about the most accurate answers, please wait a while, and immediately reply to your Danish jewelry brand Pandora on November 1, local time, disclosed to the third quarter of fiscal year in fiscal year in fiscal year. Report key data. During the reporting period, Pandora's sales increased by 14%year -on -year to 4.728 billion Dan Ying Kron (about RMB 4.71 billion), an increase of 9%compared with the same period in 2019. The pre -tax interest recorded 957 million Dan Ying Kron (about RMB 953 million), and the profit margin of pre -tax interest was 20.2%. Thanks to the strong recovery trend in the first half of this year, Pandora's stock price increased by 40%as a whole, and sales also returned to the level before the epidemic in 2019. However, after the performance data of the third quarter, Pandora's stock price fell 6.5%on Monday day to 842.9 Dan Yingkelang. Investors began to doubt their sustainability of their development. The slowdown in the growth rate of overall sales is one of the reasons, and the weak performance of direct stores is another factor that worrys investors. Pandora's overall direct -operated store sales increased by 5%during the reporting period, far lower than the 14%of the previous analysts expected. However, Pandora still holds high expectations for the performance of the whole fiscal year, raising the annual performance growth expectations to 18%to 20%. It is expected that the overall revenue will be between 22.4 billion and 22.8 billion Dan Ying Krona. As in the first half of the year, the United States and Europe are still the two main markets driving Pandora's growth. Pandora pointed out that the increase in the vaccination rate of the United States and the release of the European tourism industry have promoted the growth of sales of these two markets, but in a short period of time, the rapid growth of the subsequent performance has been covered with uncertain shadows. In the Chinese market, Pandora's performance is still difficult. In the memorandum of performance report in the third quarter, Pandora once again emphasized that the sales performance of the Chinese market in fiscal 2021 will maintain a stagnation state. In the earlier 2020 fiscal year performance report, Pandora has pointed out that it has "structural challenges" in the Chinese market. It is expected that the business in 2021 is even lower than 2019. If it is measured by popularity and influence, Pandora is still one of the most famous light luxury jewelry brands in China. Classic beaded products are the heroes to help Pandora open the Chinese market. The model that can match the beads according to personal needs is different from other mainstream light luxury jewelry brands on the market at that time. At the same time, they can also use consumers to seek new psychological psychology to promote the improvement of repurchase rates. After officially entered the Chinese market in 2015, Pandora started radical expansion. As of the end of 2019, Pandora's number of stores in China reached 240; in the first quarter of 2017, Pandora's newly opened new stores in the world had 19 selection in China. But after the beading trend passed, Pandora did not leave a new signature product in the Chinese market, and consumers' impression of the brand had been bound to beaded. In the first half of 2021, Pandora's sales in the Chinese market fell by 32%compared with the first half of 2019, but in the second quarter, sales in the Chinese market have narrowed to 13%compared with the same period of 2019. In order to reverse the slump in the Chinese market, Pandora has also adopted a series of measures in recent years, including the use of traffic stars as spokespersons and actively participating in female issue marketing. At the "Capital Market Day" event held in September this year, Pandora proposed a new Chinese market growth plan, which will pay more attention to the new "Moments" product series. The series was successful in the European market, but the response in China was mediocre. In addition, Pandora revealed in the third quarter memo that in the second half of 2021, it is expected to invest 200 million Dan Ying Kron (about 199 million yuan) to promote the transformation of the brand in the Chinese market. According to the "Women's Daily" report, Pandora's transformation plan includes launching new marketing advertising activities, strengthening cooperation with social media celebrities, and adjusting sales narratives. However, there is not much time left for Pandora's adjustment in the Chinese market. In recent years, the rise of many overseas and local light luxury jewelry brands such as APM Monaco has diverted the market that Pandora possessed before. Swarovski, which has a considerable influence, has opened a larger transformation plan, including opening a global flagship store on Huaihai Middle Road, Shanghai to promote the new concept of "Instant Wonder". In the performance data disclosed outside, Swarovski's sales in 2019 were about 3.5 billion euros, of which the core crystal business contributed 2.7 billion euros in revenue. The impact of the epidemic is expected to fall by 33%to 2 billion euros in the 2020 crystal business revenue in 2020.