3 thoughts on “How to make community group purchase quickly? The correct posture of playing club group purchases”
Beth
First, establish a comprehensive sales system
Procketing community purchase is simple to say. One WeChat group, one free WeChat mall, several products links can start operation. But is this a perfect system? Of course not! What you have to understand is that community group purchase is actually part of your entire sales management channel system. What we have to do is to combine it with the offline city system and become a complete closed -loop system, so that we can make information management and replicate accurate copying. The characteristics of concentrated in the geographical location of community group purchases, we can have room for logistics distribution and upgrade, consider landing distribution, one generation of distribution, etc. Time has improved the freshness of the user when it comes to hand. Improve the coverage radius of urban distribution, realize information sharing between the community, and implement the self -service service of urban users in order to make a community buying a city possible. Secondly, broaden the structure of the category In general, group buying means cost -effective, and community group purchase is the same, but in the real operation process, many community group purchase can develop rapidly in the short term to develop rapidly in the short term. Basically, it is a model that can be made in a group to prevent consumers from interacting and sharing. Even if it can quickly activate users, it is not a long -term operation. It also reflects the value of community group purchase.
The activation sharing has many ways. Usually we use fresh products as a stepping stepping tile to give full play to the sales model of the product portfolio, and continue to launch new products. Use high frequency to drive low frequencies. The explosive model is directly online, so that consumers will always only look at the explosion models, making the platform a cannon fodder of the price war. In continuously expanding the category structure and sensitivity to the trend of commodities, so that consumers can feel more affordable and cleverly improve the gross profit margin and new product promotion capabilities. In order to improve our own sustainable development capabilities. third, enhance the user experience
Procketing group purchase can quickly copy in various cities communities, but the future community group purchase should not be a serious follow -up model. The core of the community is operations, so that the group purchase of the community is part of everyone's life, and it must not disturb the people. The owner is responsible for maintaining order, promoting products, and mutual assistance in neighbors. This is the ideal state of the ideal Ploping community group purchase is a better user experience. Only by continuously building the internal organizational ability and operational ability to provide consumers with a better experience, can we truly develop community group purchase for community group purchase There is a place in the thousands of thousands of regiments.
The development trend of community group purchase is so good, depending on the characteristics of the Internet era, because consumers' consumption concepts and models are changing, brand merchants should embrace changes, instead of stagnation, so as to quickly develop new retail.
Prown group purchase quickly starts. The master Xiong ’s group purchase system is recommended according to the experience of cooperation:
1. In the process of operation, brand merchants can formulate Its fan base, regular product or benefits for consumption stimuli.
2. After having your own fan base, find a professional company to make a group purchase system that can help you quickly fission. If there is not enough product support, you can find the system service party with its own supply chain. This effect is very direct and obvious. Professional supply chain platforms are mature, and generally have special teams for selection and planning packaging.
The master Xiong community group purchase system is very good, with its own supply chain empowerment. In addition, it is also equipped with a live distribution system.
How to make community group purchase quickly, these three foundations must be firmly! It you may see a lot of views and views about community purchase, but we think there are some things at the bottom of the thinking logic, we must figure out. 我们1. We are concerned about community purchases. Is it really concerned about whether it can be profitable?知道2. From the above we know, there is the importance of "benefits", so trust is the reason for transactions, especially the long -lasting output. So where does trust come from? Please click Enter the picture description ✔3, with products and trust, who is more suitable for community buying? Please click Enter the picture description ✔ above: It is shared by the famous luxury election (a warm luxury community group purchase platform), and more issues are welcome to communicate.
First, establish a comprehensive sales system
Procketing community purchase is simple to say. One WeChat group, one free WeChat mall, several products links can start operation. But is this a perfect system? Of course not!
What you have to understand is that community group purchase is actually part of your entire sales management channel system. What we have to do is to combine it with the offline city system and become a complete closed -loop system, so that we can make information management and replicate accurate copying.
The characteristics of concentrated in the geographical location of community group purchases, we can have room for logistics distribution and upgrade, consider landing distribution, one generation of distribution, etc. Time has improved the freshness of the user when it comes to hand. Improve the coverage radius of urban distribution, realize information sharing between the community, and implement the self -service service of urban users in order to make a community buying a city possible.
Secondly, broaden the structure of the category
In general, group buying means cost -effective, and community group purchase is the same, but in the real operation process, many community group purchase can develop rapidly in the short term to develop rapidly in the short term. Basically, it is a model that can be made in a group to prevent consumers from interacting and sharing. Even if it can quickly activate users, it is not a long -term operation. It also reflects the value of community group purchase.
The activation sharing has many ways. Usually we use fresh products as a stepping stepping tile to give full play to the sales model of the product portfolio, and continue to launch new products. Use high frequency to drive low frequencies. The explosive model is directly online, so that consumers will always only look at the explosion models, making the platform a cannon fodder of the price war.
In continuously expanding the category structure and sensitivity to the trend of commodities, so that consumers can feel more affordable and cleverly improve the gross profit margin and new product promotion capabilities. In order to improve our own sustainable development capabilities.
third, enhance the user experience
Procketing group purchase can quickly copy in various cities communities, but the future community group purchase should not be a serious follow -up model. The core of the community is operations, so that the group purchase of the community is part of everyone's life, and it must not disturb the people. The owner is responsible for maintaining order, promoting products, and mutual assistance in neighbors. This is the ideal state of the ideal
Ploping community group purchase is a better user experience. Only by continuously building the internal organizational ability and operational ability to provide consumers with a better experience, can we truly develop community group purchase for community group purchase There is a place in the thousands of thousands of regiments.
The development trend of community group purchase is so good, depending on the characteristics of the Internet era, because consumers' consumption concepts and models are changing, brand merchants should embrace changes, instead of stagnation, so as to quickly develop new retail.
Prown group purchase quickly starts. The master Xiong ’s group purchase system is recommended according to the experience of cooperation:
1. In the process of operation, brand merchants can formulate Its fan base, regular product or benefits for consumption stimuli.
2. After having your own fan base, find a professional company to make a group purchase system that can help you quickly fission. If there is not enough product support, you can find the system service party with its own supply chain. This effect is very direct and obvious. Professional supply chain platforms are mature, and generally have special teams for selection and planning packaging.
The master Xiong community group purchase system is very good, with its own supply chain empowerment. In addition, it is also equipped with a live distribution system.
How to make community group purchase quickly, these three foundations must be firmly!
It you may see a lot of views and views about community purchase, but we think there are some things at the bottom of the thinking logic, we must figure out.
我们1. We are concerned about community purchases. Is it really concerned about whether it can be profitable?知道2. From the above we know, there is the importance of "benefits", so trust is the reason for transactions, especially the long -lasting output. So where does trust come from? Please click Enter the picture description
✔3, with products and trust, who is more suitable for community buying?
Please click Enter the picture description
✔ above: It is shared by the famous luxury election (a warm luxury community group purchase platform), and more issues are welcome to communicate.