6 thoughts on “What do social operations do every day?”

  1. The daily work of community operations includes:

    1. Responsible for the operation and management of the community, guide users to complete the curriculum and learning tasks on time
    2, organize the community to organize lectures, and issue curriculum as a class teacher to publish the curriculum. Essence
    3, in -depth digging of product value, matching appropriate courses for users, and promoting payment conversion.
    4. Tracking the effect of community transformation, responsible for the key indicators of conversion.
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  2. 1. Sign in. Sign in means that the biggest function of signing in itself is to help users and form a habit of punching in the community. This is critical.
    2, make morning news. In fact, this is equivalent to using the way of media and thinking to enter the community. Since ancient times, people have been very dependent on the news. Just like air, it is full of it to every link. When we make a news, we must instill the news inside and outside the group. The users of the community themselves are very helpful to understand things outside of our group and group.

  3. The topic of the group is the most important and the smallest working unit in the community operation process. With the topic of the topic, there will be activity, and the activity will be transformed. Topic planning is the most important job of community operations every day. If you understand the community buying, you will only send various product links to the community every day. Unless you are a must -have for a tissue like a paper towel, the product link will not allow your users to have the desire to buy, and the group you have worked hard will soon become a zombie group.
    The users who need to pick up community group buying have found an effective approach when operating the community: the active atmosphere of the topic is used to cause users to consume the desire of consumption. Each group will generate a lot of orders in each group.
    . For example, the special exposure of the outdoor is now, so the topic that can be discussed is#sunscreen#, not applying sunscreen with today, or the hot search topic on Weibo recently on Weibo, and then recommend the corresponding product And throw the link.
    How to dig the topic, how to find more users who are willing to participate in interaction? It is recommended that you choose the next day the next day, and then take a look at the vertical website, Baidu Fengyun List, Weibo hot search, and WeChat circle of friends according to the product attributes. Choose a product hotspot that can better combine the product you want to recommend tomorrow, sort out the materials such as copywriting, pictures, short videos, etc., and send it in time according to the group chat rhythm to attract the interest of group users to participate in the next day.
    Finally, I also want to explain the points that are easy to step on the pits in the process of buying and operation of the two community groups:
    The first, the topic of planning must be related to today's main product. Responsible for you may daily They are all doing a accompanying chat;
    The second is that the topic must be low. The goal of our planning is to let more users participate, not to test them. For example,#toothpaste is listed as ordinary cosmetics prohibiting promotion of whitening#, we will not ask you what components of toothpaste have whitening effects, but ask directly low thresholds. Have you ever used whitening toothpaste?

  4. 1. Sign in. Sign in means that the biggest function of signing in itself is to help users and form a habit of punching in the community. This is critical.
    2, make morning news. In fact, this is equivalent to using the way of media and thinking to enter the community. Since ancient times, people have been very dependent on the news. Just like air, it is full of it to every link. When we make a news, we must instill the news inside and outside the group. The users of the community themselves are very helpful to understand things outside of our group and group.
    3, notification, generally engaged in some small activities in the community. At this time, a timely notice is made to remind all members to have activities at night. Once there is time in the evening, friends can participate in time, so the mobilization in the morning will be launched in the morning. is very important.
    4. During the operation design, many people are lazy. For example, they like to operate but there is no way to persist. In fact, this is the manifestation of laziness. How to do some persistence is to pull the ten people up. Doing such a thing together, such as doing some fun sports like a tablet support, such a person may be very slow and unable to persist, but if it is a group of members to do it at the same time, it is more fun, so it is recommended that everyone do it at the same time to do it at the same time This matter, then share everyone's achievements into the group. In this case, there is a PK and an interaction, which is persistence.
    Prinching way of community operations:
    1. Share thinking: In the Internet, in the community world, we must understand how to share, let others know who you are, what value you can bring, so -called what you can bring, so -called what you can bring, so -called what you can bring, so -called what you can bring, so -called what you can bring, so -called what you can bring, so -called what you can bring, so -called what you can bring, so -called what you can bring, so -called what you can bring, so -called what you can bring, so -called what you can bring, so -called what you can bring, so -called what you can bring. The best learning is to share, and the biggest wisdom is dedication.
    2. Social thinking: The value of the community is social thinking. Socially, we emphasize that information interaction can be generated, intersecting, forming cross, and the relationship has reached the ideal viscosity. At this time, we can reach transformation and transaction.
    3, happy thinking: I found a characteristic. In the community, I can get a lot of people like it. It must be a person who is full of happiness every day. No one likes to play with a lush every day.

  5. Sign -in, sign -in means that the biggest function of signing in itself is to help users and form a habit of punching in the community. This is critical. Let the user turn on the phone and sign in in the group, which shows that it has a habit itself, and what kind of group is positioned, and this sign -in process is quite effective.
    Morizing morning news is equivalent to using the way of media and thinking to enter the community. As we all know, the community is about the connection, trust and belonging of people. Since there are people, it is rivers and lakes, the community, the community, the community There are often some stories in it, some behavior awareness occurs, and there will be some news dynamics. This dynamic editor must make the situation and progress of each group, and in addition to our group, the stories and news that occur in the external community will occur. , Timely sending it to the group in time, this is the value of the news.
    Me a bedtime talk before going to bed, do an interaction and discussion, and a very enthusiastic sharing and communication activities. The face has been tilted, and it is easy to resonate in your heart, so you can do such an interaction at night.
    Because many people are lazy during the operation design process, such as like operation but there is no way to persist. In fact, this is the laziness performance. How to do some persistence is to pull ten people and do this together to do this together. Things, for example, do some fun sports like tablet support. Such a person may be very slow and unable to persist, but if a group of members do it at the same time, it is more fun.

  6. The members of the group must be linked to a certain bond, so that the members have a common goal and continuous communication with each other, and the group members have a common group awareness and specification.
    Procketing operations are first to design the link between members of the group, whether it is products, content or tools. The community must have a carrier as an entrance, product, service or solution. For example, Xiaomi's carrier is a mobile phone, and the carrier of the Sanxiang is mountain tea oil. Under the help of consumption upgrade and mobile Internet, the entire business logic has changed. In the past, there were users and users, but now there can be users and then produce products.

    The people to build a community follow the trend, but do not understand the essence of community operations, so it is just that the group members are more active in the early days of the establishment. I did not operate carefully, and on the other hand, I may not know how to operate a community. The community will continue to grow. Generate another group from one group, and the information will be synchronized and interactive between the groups, so as to break the information island.
    "The community is the best service from the Internet." Wu Xiaobo talked about some experiences of his experience in operating the WeChat public account "Wu Xiaobo Channel". He believes that being a community from a public account is the most important thing is values ​​and a sense of values ​​of two -way interaction.

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