Yong'an Xing, shared travel market owes you a crown

In the shared travel market, Yongan Bank has been forgotten in the corner.
In 2010, from the beginning of the establishment of Yongan Bank, it carried out business with the development, sales, construction, and operation of the public bicycle system. It was 4 years before the concept of "shared bicycle" appeared.
Is when the two giants of the early bike sharing and Mobike led a group of younger brothers, Yongan Bank had successfully logged in to A shares. After several rounds of capital increase and shareholding, the total share capital of Yong'an Bank was 188 million shares, calculated at a stock price of 21.3 yuan on the closing of Yong'an Bank on September 25, with a market value of 3.995 billion.
Is when Didi, Haro, and Meituan are still disturbed by the market structure of the three -footed standing stand, Yongan Bank has already achieved profitability.
Bed, by the way, according to the 2019 annual report, Yongan Bank actually holds 7.7363%of the shares of Harbin, with a valuation of about 1.8 billion yuan, which is the second largest shareholder except Ant Financial.
is embarrassing that whether it is during the preliminary development period of bicycle sharing, or in the market pattern of the three -footed standing stands, Yongan Bank, which has the "first share of bicycle sharing", is always excluded.
Colidation of the China Sharing Economic Development Report (2020) released by the National Information Center Sharing Economic Research Center, the size of China's shared travel market in 2019 is about 270 billion yuan, and the market size is expected to exceed 300 billion yuan in 2020.
This demand for the last mile is still there. According to the data released by the Ministry of Transport, the usage of bicycles in the country every day is still more than 10 million, indicating that the current demand for shared bicycles is still strong.
In 2010, 42 -year -old Sun Jisheng saw the opportunity of the public bicycle market and founded the development, sales, construction and operation of public bicycle systems invested by the government.
This year, Dawei is also a sophomore at the Guanghua School of Management at Peking University. It is still 4 years since he created the first "shared bicycle" ofo in China.
In 2015, ofo shared bicycles for only one year. Yongan Bank already undertakes the city of Blagowesk, Russia, Shihezi, Jun Geer, Beijing Changping District, Rizhao, Zhangqiu, Xiangtan, Jiamusi, Handan, Handan, Handan, Handan, Handan, Handan, Handan, Handan, Handan, Handan, Handan, Handan, Handan Waiting for 165 public bicycle system projects, revenue reached about 620 million yuan.
On June 18, 2015, Yong'an Bank first submitted to the CSRC's public offering of the public offerings of the stock market. It coincided with the coming of the "stock disaster", the domestic IPO was suspended, and Yongan Bank was listed.
The is nearly a year from Hu Weiwei's founding Mobike. It was not until April 22, 2016 that Mobike held a press conference in Shanghai to officially announce the launch of Mobike.
In the stimulus of the concept of sharing economy, shared bicycles became the most popular investment projects at that time, and ofo and Mobike were particularly favored by capital at that time. In the following two years, ofo completed 10 rounds of financing. A total of 1.45 billion US dollars, Mobike also experienced 12 financing, with a total amount of more than $ 2 billion.
The star institutions participating in this project are numerous. Didi is the largest shareholder of a single investment with a total investment of 370 million US dollars. Alibaba's Alibaba also smashed $ 340 million, Ant Financial was hit for $ 140 million, which was the most heavy investor in OFO.
Is that the investment institutions behind Mobike should not be underestimated. Well -known institutions such as Sequoia Capital China and Tencent are among them.
In the end of 2016, capital has been optimistic about the shared bicycle model, and a large amount of funds have poured into this industry. The shared bicycle industry has formed a market pattern coexisting with two giants of OFO, Mobike, and a group of younger brothers who just ran into the market, including Haro bicycles that have successfully achieved the "curve overtaking" later.
In order to seize the market, the two major bike sharing giants, which are on the star institutions, have a huge amount of capital, and Mobike with a group of younger brothers, began the crazy expansion process.
Is when the bicycle sharing is fierce, on March 23, 2017, Yongan Bank, who was standing at the bicycle sharing, once again submitted to the CSRC's public offering of public offerings. On April 14, the Securities Regulatory Commission passed the first application of Yong'an Bank. Compared with the amount of nearly one million vehicles and Mobike, Yongan Bank's shared bicycles in the country at this time were only 50,000.
The first few months of the second IPO of Yongan, that is, September 2016, Haro bicycles have just been established. Haro bicycles with weak funds and weak funds can not burn money to expand like head players at all, let alone compete with head platforms in first -tier cities. Therefore, its management pays great attention to refined operations and formulates the development strategy of "rural surrounding cities", which has set their sights on the second and third -tier cities that are not intensely competitive.
is also this differentiated business thinking strategy that allows Haro bicycles to survive in the increasingly competitive bike sharing market and successfully achieve curve overtaking, becoming one of the three giants in the current bicycle market.
The madly burning money model, even ofo and Mobike, who have already injected with huge amounts of capital, are difficult to maintain. By the end of 2017, new changes in the bicycle sharing market pattern have undergone new changes. Ofo and Mobike are in severe blood loss, and book cash is not enough to support the company's development in the next few months.
This is the melee that greatly hurt OFO and Mobike, and gradually lost the status of the industry overlord. In addition, there is a large number of bicycle sharing for newborn forces to die in this contest.
The while the bicycle -sharing melee was basically in the paragraph, Didi, who had just been drawn from the online ride market battle, was picked into this basically saturated market, and on January 17, 2018, 2018, 2018 Formally announced the launch of shared bicycles.
. Different from OFO and Mobike, the Didi in the shared bicycle market at this time has changed new changes in business models and development strategies. The model of burning money is not available.
In April 2018, Meituan bought Mobike for US $ 2.7 billion, plus $ 1 billion in debt. Ofo also experienced a series of crisis this year and eventually declined. There are still about 1.5 billion deposits that have not been refunded to users.
9 months after the acquisition of Mobike bikes in Meituan, in January 2019, "Mobike Bike" announced that it was officially renamed "Meituan Bicycle", and the product will also be fully connected to Meituan. The era of bicycle worship has come to an end, and the era of new bicycle sharing has quietly arrived.
In four years of precipitation, Haro bicycle users have exceeded 400 million, and have achieved the first in the market share industry in bicycles, helping vehicles, and scenic spots.
The shared bicycle companies have a fundamental change in the market structure and industry competition situation. Sharing is accelerating from blind pursuit of extensive and speed models to a more efficient operating model that pays more attention to efficiency.
The market has agreed that the three -legged bicycle three -legged pattern has formed, namely Haro, Didi and Meituan. After a period of rest, the three giants of shared bicycles began a new round of competition.
As the consumer scenario continues to be enriched, shared bicycles can no longer meet the increasingly diverse travel consumption needs, and the giants have also launched the shared travel methods of different scenarios in accordance with the trend, such as shared motors, shared electric vehicles, and Internet contracts. Car and wait.
The market structure has moved towards a calm shared travel market, and it will set off a storm.
In order to attract users, Didi and Harro have launched a series of preferential activities. For example, the bicycle launched by Didi 7 -day cashier card is required for only 1 yuan after deducting discounts; the bicycle riding card for 30 days, only 5 yuan after deducting the discount.
and Haro bicycles also launched the APP exclusive card discount event. From July 16, 2020 to December 31, 2020, the unlimited monthly unlimited monthly unlimited month is only 9.5 yuan. The price is 36.95 yuan.
In addition, in the launch of the motorcycle, Didi, Meituan and Haro have a lot of movements.
In March 2020, Harbin, which said that Alibaba's main product, talked about 500,000 shared electric vehicles with a battery car company. In April, Harbin Travel announced that the fifth -generation shared bicycle "Yunxing" officially settled in Shenzhen, with a total of 75,000 vehicles. Harbin bicycle combined with big data and the Internet of Things technology to fully launch the "fixed -point car" mode in Shenzhen. Cycling users need to find the nearby parking spots (the word "P" on the map) through the "Harbin Travel APP". After riding the car to the parking point, click the "I want to return the car" button, and at the same time manually turn off Lock, implement fixed -point standard parking.
In terms of refined operation, Haruka has developed the smart system "Harbin Brain", and use algorithms and big data to make intelligent planning, intelligent scheduling, and intelligent faction of bicycles and motorcycles, and launch Bluetooth trail nails. , Electronic fence, smart public boom and other innovative modes. As of now, nearly 200 cities in the country with the intelligent scheduling of the Harbin brain.
In the staff of Haro bicycles, in 2019, Harbin has obtained some gross profit. With the continuous development and efficiency of the business scale, the overall profit and loss balance in 2020 is expected.
Iticular product sharing bicycle service platform Qingji bicycle bicycle in April this year, received over 1 billion US dollars of equity financing led by Junlian Capital, and according to relevant personnel, the shared electric car will be this year's green oranges. Key development strategy.
It Meituan also revealed information about the purchase of over two million shared electric vehicles this year.
As mentioned earlier, the bicycle sharing market always refuses Yong'an.
Is when the concept of bicycle sharing has not yet risen, Yongan Bank has reached cooperation with local governments on public bicycle business, which may be the form of early existence of bicycle sharing.
In short, when Yongan Bank launched a related business, Dawei was still a sophomore student. Ofo and Mobike were still a few years later, let alone Haro and Qing Orange.
On August 7, 2017, Yongan Bank officially subscribed at the issue price of 26.85 yuan, the issuance price -earnings ratio was 22.99, and the total share capital was 96 million shares after the issuance. After several rounds of capital increase and shareholding, the total share capital of Yong'an Bank was 188 million shares, calculated at a stock price of 21.3 yuan on the closing of Yong'an Bank on September 25, with a market value of 3.995 billion.
It's business, Yongan Bank will even be better than the above three performances. According to the 2020 semi -annual report disclosed by Yong'an Bank, Yongan Bank has developed a variety of businesses such as bicycles, helping bicycles, and sharing of cars in the field of shared travel. In June 2020, the company realized operating income of 407 million yuan, and the net profit attributable to shareholders of listed companies was 71 million yuan. The net profit of deducting non -recurring profit and loss of shareholders of listed companies was 67 million yuan.
At present, the Yongan Bank public bicycle system covers nearly 300 counties and cities, of which more than 120 cities and counties are operated by the company independently operate the public bicycle business.
At the same time, Yongan Bank's public bicycle business has obtained the market access of the local government departments. In Changzhou, Suzhou, Nantong, Xuzhou, Liaocheng, Kunshan, Taizhou, Heze, Zaozhuang, Zhangjiagang, etc. The plan will be extended to more than 50 cities in 2020.
In addition, Yong'an Bank has obtained the operation license of Changzhou, Fuyang, Suzhou, Weifang, Anyang, Yancheng, Zaozhuang, Huai'an, Huainan, Nantong, and Taizhou. And start pilot operation.
By the way, according to the 2019 annual report, Yongan Bank actually holds 7.7363%of the shares of Harbin, with a valuation of about 1.8 billion yuan, which is the second largest shareholder except Ant Financial.