4 thoughts on “What are the marketing models of household medical devices?”

  1. ■ Analysis of various customers' psychology
    At present, the sales methods of medical devices in the market can be roughly divided into three types: First, the community is sold at a fixed or indefinite point, commonly known as the "leg running". The second is conference marketing, which can be divided into a single meeting marketing and composite meeting marketing type. At present, the marketing ratio of a single conference has been low, and the "community store conference marketing" model is even more common, because the process of increasing the early screening process has increased, the marketing input production ratio is increased, but the weakness of marketing costs is also obvious. Essence The third is the "experience center" model. Compared with conference marketing, it is characterized by the long purchase cycle and higher customer satisfaction.
    learned about the above basic situations, and we must also understand the psychology of different consumers. Taking household medical devices as an example, the reason why ordinary consumers invest in medical devices is to ensure health. And once this goal is not achieved, they will be accused by other family members. If this happens, it will be very unfavorable to the establishment of the product brand and the formation of word of mouth.
    For medical institutions, as long as they believe that they can get profits in a short period of time (that is, the recovery period), they are usually willing to place orders. Management equipment is more difficult to get orders. This is because the hospital has such a understanding: buying production equipment can make money; buying office equipment is only more comfortable to employees. The approval of sex equipment is often strictly controlled.
    The consumer pays more attention to the value of the product when purchasing medical equipment, and consumers who buy daily necessities are more likely to be the image and taste of the product. Although the price is also an important factor for medical device sales, the first element must be quality. Because consumers have such a knowledge -no matter how cheap things can be eliminated, improving the quality of life is also "white".
    For medical institutions, quality is also the first element that needs to be considered. Because the quality of the product is directly related to the health and even life of patients. Without this foundation, the normal operation of the hospital cannot be mentioned at all. When purchasing the equipment, the leaders are also very concerned about the operating costs, durability, reliability and after -sales service of the equipment. Only these elements can meet the requirements of the hospital, and they will consider buying.
    The sales staff should carry out work for the above -mentioned psychological characteristics. Taking management equipment as an example, it can be used as a "production equipment" to sell, focusing on the ability of the product to improve efficiency, and to make the buyer clearly understand how the product reduces the service cost (time and labor cost) of the medical institution. In order to persuade the other party to finally buy it. In the face of family users, it should emphasize the health function, convenience and fastness of its products.
    ■ Improve personal psychological quality
    In general, the transaction value of medical devices is several times that of daily consumer goods transactions. It is commonplace to sign a contract with a medical device sales personnel to sign a contract of hundreds of thousands of yuan, and it is not uncommon for millions of dollars in a business. Although huge numbers mean benefits, from a different perspective, the activities of medical device salespersons involve huge amounts of activities, and they are extremely responsible. They should spend enough time and energy to study the business.
    In this environment, some medical device sales novice feels heavy mental pressure and "can't breathe". A young man who sells X -ray machine just received a large -scale hospital worth more than 3 million shopping plans. Because there was no similar experience in the past, he couldn't sleep at night. He was worried that he could not complete the normal life all day long. The end result is that because of the poor mental state, it fails to communicate effectively, and the business is not talked about.
    This in reality often happen to novices. In fact, the Jews have a saying called "Children -Small Problems; Big Child -Big Questions", which means that people should choose different paths according to their own personality characteristics and psychological characteristics. If you want to play a "big character" in the market, you must first weigh your own psychological tolerance and strength in all aspects. If you cannot increase the sales of medical devices.
    ■ Endurance to win long -distance running
    The procurement procedures for medical devices vary depending on the management methods, depending on the size of the hospital and management focus. Generally speaking, the application may be proposed by the technology department or related physicians, and then handed over to the procurement department. If the price of the purchased product is exceeded, the highest leadership may make intervention to make the final decision.
    Even in a small company, the procurement of all important materials is in the hands of the boss, but during the decision -making process, the boss was more or less affected by the subordinates.如某医院要购买一台测光机,虽然最终决定权在老板手里,但购买哪个牌子、哪个型号的产品呢?此时,测光师的建议可能会起到很大的作用,因为这He used the machine the most and had the most right to speak. It can be seen that the salesperson of medical device usually faces a complex situation and often needs to face various people. They must consider the overall situation and find the key links of work at the same time to break through in order to eventually do business.
    It people say that in the medical device market, only people with "relationships" can have customers. This conclusion may be questionable, but it also reminds us that sales work is not just "selling things". When the target customer has established a good relationship with competitors, whether you can get in your follow -up is the starting point of all the follow -up; in the other hand, once you establish a long -term relationship with the customer, and you can continue to provide them with good follow -up services. Just like a solid barrier, it can block the invasion of competitors.
    The sales director of a metering plant took two years to get into a hospital. In order to open up this customer, he paid hard efforts, went to visit again and again, and made suggestions from time to time in terms of product maintenance. He said that I never expected to make a novice in the first year. I just hope that they are familiar with the products, make all kinds of preparations, and continue to contact customers.
    Indeed, negotiations of medical device transactions sometimes continue for a long time, or even a few years. Therefore, the work mode of urgency and profits is not applicable to the field of medical device.
    ■ Services supremacy
    The service has become one of the themes of the current merchant competition, especially for the medical device industry. It can be said without exaggeration that in many cases, fast maintenance ability may be the main reason for doing business. If you buy a certain product, you often have problems in use, and it is difficult to find necessary parts and manpower for instant repair after the problem -this kind of thing will seriously affect the relationship between the two parties of medical equipment.
    In my country, large and medium -sized hospitals are very busy with daily work, and their equipment is mostly operating overload. Many hospitals have said that in order to obtain timely maintenance services, they would rather spend more money and even buy some maintenance parts in inventory. It can be seen how important the after -sales service of medical devices is. For medical device salespersons, getting orders is just the beginning of work. The success of medical device salespersons to a large extent renamed subsequent service work. Therefore, medical device salesperson should do every work of after -sales, especially when dealing with big customers, they must be particularly serious and must not be lost due to small.
    ■ Pay close attention to finding opportunities
    This should know that the demand for medical devices is completely dominated by consumer demand. In the final analysis, the needs of medical devices are derived from consumer demand, and no one will buy a medical device due to psychological factors such as collection, follow -up, and love. Therefore, we say that the total demand for medical devices cannot be scalable.

  2. ■ Analysis of various customers' psychology
    At present, the sales methods of medical devices in the market can be roughly divided into three types: First, the community is sold at a fixed or indefinite point, commonly known as the "leg running". The second is conference marketing, which can be divided into a single meeting marketing and composite meeting marketing type. At present, the marketing ratio of a single conference has been low, and the "community store conference marketing" model is even more common, because the process of increasing the early screening process has increased, the marketing input production ratio is increased, but the weakness of marketing costs is also obvious. Essence The third is the "experience center" model. Compared with conference marketing, it is characterized by the long purchase cycle and higher customer satisfaction.
    learned about the above basic situations, and we must also understand the psychology of different consumers. Taking household medical devices as an example, the reason why ordinary consumers invest in medical devices is to ensure health. And once this goal is not achieved, they will be accused by other family members. If this happens, it will be very unfavorable to the establishment of the product brand and the formation of word of mouth.
    For medical institutions, as long as they believe that they can get profits in a short period of time (that is, the recovery period), they are usually willing to place orders. Management equipment is more difficult to get orders. This is because the hospital has such a understanding: buying production equipment can make money; buying office equipment is only more comfortable to employees. The approval of sex equipment is often strictly controlled.
    The consumer pays more attention to the value of the product when purchasing medical equipment, and consumers who buy daily necessities are more likely to be the image and taste of the product. Although the price is also an important factor for medical device sales, the first element must be quality. Because consumers have such a knowledge -no matter how cheap things can be eliminated, improving the quality of life is also "white".
    For medical institutions, quality is also the first element that needs to be considered. Because the quality of the product is directly related to the health and even life of patients. Without this foundation, the normal operation of the hospital cannot be mentioned at all. When purchasing the equipment, the leaders are also very concerned about the operating costs, durability, reliability and after -sales service of the equipment. Only these elements can meet the requirements of the hospital, and they will consider buying.
    The sales staff should carry out work for the above -mentioned psychological characteristics. Taking management equipment as an example, it can be used as a "production equipment" to sell, focusing on the ability of the product to improve efficiency, and to make the buyer clearly understand how the product reduces the service cost (time and labor cost) of the medical institution. In order to persuade the other party to finally buy it. In the face of family users, it should emphasize the health function, convenience and fastness of its products.
    ■ Improve personal psychological quality
    In general, the transaction value of medical devices is several times that of daily consumer goods transactions. It is commonplace to sign a contract with a medical device sales personnel to sign a contract of hundreds of thousands of yuan, and it is not uncommon for millions of dollars in a business. Although huge numbers mean benefits, from a different perspective, the activities of medical device salespersons involve huge amounts of activities, and they are extremely responsible. They should spend enough time and energy to study the business.
    In this environment, some medical device sales novice feels heavy mental pressure and "can't breathe". A young man who sells X -ray machine just received a large -scale hospital worth more than 3 million shopping plans. Because there was no similar experience in the past, he couldn't sleep at night. He was worried that he could not complete the normal life all day long. The end result is that because of the poor mental state, it fails to communicate effectively, and the business is not talked about.
    This in reality often happen to novices. In fact, the Jews have a saying called "Children -Small Problems; Big Child -Big Questions", which means that people should choose different paths according to their own personality characteristics and psychological characteristics. If you want to play a "big character" in the market, you must first weigh your own psychological tolerance and strength in all aspects. If you cannot increase the sales of medical devices.
    ■ Endurance to win long -distance running
    The procurement procedures for medical devices vary depending on the management methods, depending on the size of the hospital and management focus. Generally speaking, the application may be proposed by the technology department or related physicians, and then handed over to the procurement department. If the price of the purchased product is exceeded, the highest leadership may make intervention to make the final decision.
    Even in a small company, the procurement of all important materials is in the hands of the boss, but during the decision -making process, the boss was more or less affected by the subordinates.如某医院要购买一台测光机,虽然最终决定权在老板手里,但购买哪个牌子、哪个型号的产品呢?此时,测光师的建议可能会起到很大的作用,因为这He used the machine the most and had the most right to speak. It can be seen that the salesperson of medical device usually faces a complex situation and often needs to face various people. They must consider the overall situation and find the key links of work at the same time to break through in order to eventually do business.
    It people say that in the medical device market, only people with "relationships" can have customers. This conclusion may be questionable, but it also reminds us that sales work is not just "selling things". When the target customer has established a good relationship with competitors, whether you can get in your follow -up is the starting point of all the follow -up; in the other hand, once you establish a long -term relationship with the customer, and you can continue to provide them with good follow -up services. Just like a solid barrier, it can block the invasion of competitors.
    The sales director of a metering plant took two years to get into a hospital. In order to open up this customer, he paid hard efforts, went to visit again and again, and made suggestions from time to time in terms of product maintenance. He said that I never expected to make a novice in the first year. I just hope that they are familiar with the products, make all kinds of preparations, and continue to contact customers.
    Indeed, negotiations of medical device transactions sometimes continue for a long time, or even a few years. Therefore, the work mode of urgency and profits is not applicable to the field of medical device.
    ■ Services supremacy
    The service has become one of the themes of the current merchant competition, especially for the medical device industry. It can be said without exaggeration that in many cases, fast maintenance ability may be the main reason for doing business. If you buy a certain product, you often have problems in use, and it is difficult to find necessary parts and manpower for instant repair after the problem -this kind of thing will seriously affect the relationship between the two parties of medical equipment.
    In my country, large and medium -sized hospitals are very busy with daily work, and their equipment is mostly operating overload. Many hospitals have said that in order to obtain timely maintenance services, they would rather spend more money and even buy some maintenance parts in inventory. It can be seen how important the after -sales service of medical devices is. For medical device salespersons, getting orders is just the beginning of work. The success of medical device salespersons to a large extent renamed subsequent service work. Therefore, medical device salesperson should do every work of after -sales, especially when dealing with big customers, they must be particularly serious and must not be lost due to small.
    ■ Pay close attention to finding opportunities
    This should know that the demand for medical devices is completely dominated by consumer demand. In the final analysis, the needs of medical devices are derived from consumer demand, and no one will buy a medical device due to psychological factors such as collection, follow -up, and love. Therefore, we say that the total demand for medical devices cannot be scalable.

  3. I also do medical equipment. First of all, you have to figure out what your audience is like. Two of them, you have to understand that you are engaged in household medical devices, so you must put the quality of the product first, because to say, to say, to say, to say, it is said that saying that it is said that it is said that it is said that it is said that it is said that it is said that it is first. If it is not nice, medical devices are obtained by the misfortune of others, so this is not a simple product but a conscience. My experience is only a little bit of insight. I feel that I look at it. Bother

  4. Senior industry mentor answers you
    three points: ① You are newcomers, but you will come here to ask and ask for advice, indicating that you are well aware.
    ② You have no money and want to do things. It also mentioned that you must be practical, which shows that you are still pragmatic. This has the basic prerequisite for doing things well. There must be progress.
    It is to give you solutions in detail, but the plan must be based on your situation. You are thirsty for water. You will give you oil and salt for you.
    So I first asked you for the sales of manufacturers of home medical device products? Or are you the sales of an agent or wholesaler for a certain type of home medical device? Or are you a sales in the physical store of home medical device?
    Is see me asking you questions, you know, first inform your own situation, and at the same time, you can ask the question yourself, and then ask a few more questions to ask you a solution to help you Essence
    The people who are willing to study, bless you!

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