What are the good online platforms suitable for seedlings?

What are the good online platforms suitable for seedlings? When changing is inseparable, the seedlings industry often has a headache when doing network promotion, but it is actually three aspects:
1. Who is the target of network promotion? In other words, if you think about your prospective customers, what they look like, what their needs, and what are their preferences? Only by understanding these, the work of the latter can be better carried out, and the effect of less effort can be achieved.
2, how to choose network promotion channels? (1) Classification of network promotion channels
Category 1: For the promotion channels for quasi -customer network search behavior, it is represented by mainstream search channels Baidu, Shenma, 360, Sogou, etc.; Including the built -in search of platforms such as headlines, Weibo, WeChat, Douyin.
What are the good online platforms suitable for seedlings?
Category 2: For the promotion channels for user fragmented reading, the mainstream fragmented reading platform is represented by today's headlines, Douyin, Weibo, etc. Zhihu, Post Bar, etc.
The category 3: Other network channel promotion, mainly industry -related platforms, such as industry vertical exchange forums, vertical sections of large portal websites, and some tool -type platforms, including maps, Didi, Mobike, etc.
(2) Network promotion channel selection
The choice of network promotion channels. Based on your positioning of customers, what are your quasi -customer needs, and what will they search? Which of your customers is mostly, what platforms do they prefer to spend time? Do your customers love to learn, do you love to visit the forum, and what forum loves to visit?
This to understand the customer, and the promotion channel is naturally screened.
(3) Web promotion form Select
The network promotion form:
The first type is to spend directly spend money on the channel to advertise. Some customers come in, but no customer comes in without spending money.
The second type is the content of customer needs on the channel. This promotion form is slower. There are very few customers that can be brought in the early stage, but long -term accumulation will form a surge in traffic.
What are the good online platforms suitable for seedlings?
The seedlings companies on the market have a common feature. Most of them are difficult for them to take out a lot of money and advertise directly on the selected promotion channels.
Therefore, most of the seedlings are walking in two legs. In the early stage, the first promotion form brought new customers. In the later period, it mainly brought new customers in the second promotion form.
3, online promoting customers' secondary use of money spent the salary of employees, and the transformed customers have also been transformed, and the customers attracted are still very useful. What does that mean? I believe you have heard that the cost of maintaining an old customer is much lower than the cost of attracting a new customer.
Co the old customers cannot generate secondary demand, don't forget the "user reputation". How to let your old customers recommend new customers and let new customers bring new customers, it is a move of four or two.
So the customers brought by online promotion must settle to the Internet platform. This platform can be your WeChat signal or WeChat group, Weibo, etc. It depends on your customer group. They like to like it. Which platforms stay.
What are the good online platforms suitable for seedlings?
Then on the platform where the customer precipitate, formulate a gameplay or mechanism to provide some benefits to bring old customers to new customers, such as direct reward cash and so on.
How to play with you, there are many gameplay. But one thing is very important. If you want customers to bring customers, the company provided by the company must pass the quality. This is the basis for establishing reputation. When you let customers recommend you to new customers, there is no worries.
[Note] The essence of network promotion is the same as the nature of looking for customers offline. No matter what traditional industry you are, the essence of marketing promotion is inseparable: people (customers)! Always think centered on people (customers)!