4 thoughts on “What does Taobao shop UV mean? What does it mean to improve the whole shop ROI five?”
Owen
1. UV is the abbreviation of UniqueVisitor, which refers to a natural person who visits and browse this webpage through the Internet. Refers to the cost value of a visitor, that is, a visiting visitor who came to the store independent IP. 2, PV is page views, and each time the user refreshes, it is calculated. 3, IP refers to the number of independent IP, 00: 00-24: 00 The same IP address is calculated once. 4, ROI is an input -output ratio. Extension information The bidding skills
1. The bid for direct traffic looks simple, but we often do n’t know how much money should be made and worried about it. Because he is one of the key indicators to decide the effect of direct vehicle. The higher the bid, the more the ranking is more likely to be displayed, and the more traffic is brought by 2, optimization strategy: ) Delete keywords with a number of clicks of 0 in the past 30 days. (2) According to the conversion data, find the keywords of the TOP50 of the transaction to increase the bid for keywords. (3) According to the conversion data, the cost of the keywords is sorted from high to low, and the keywords are reduced by transforming less than 2%. 3. Summary: It only takes one week, click to transform by 142%! Reference materials: Baidu Encyclopedia-Taobao through traffic
1. UV refers to a different natural person who visits and browse this web through the Internet. For example, on a computer, my brother opened Microsoft's official homepage and registered a member. My brother also looked at it for a while and registered another member. Because the two brothers use the same computer, their IP is the same, and Microsoft's official counter records the information of an IP login. However, statistical systems with statistical functions can judge the number of users actually used according to other conditions, and return to the authentic, credible and accurate information of the website builders. For example, users who are registered can even distinguish different computers to share an IP address such as Internet cafes and computer rooms. 2, Roi (RETRUN ON), investment return, refers to the ratio of income and investment costs. In general, there are two types: ROI -based ROI and profit -based ROI. In our usual e -commerce operations, ROI is an important indicator. In many of our promotional work, ROI will be used as an important criterion for the success of the promotion activities. Calculation formula: ROI = profit/investment 100%. Simplify it during the pass to: ROI = cost/sales amount. The higher the return on investment, the better the promotion effect of the direct traffic. . For example: a piece of clothing is promoted through the direct traffic, the results of the background statistics a week are as follows: 600 yuan in direct traffic, and the turnover of 1,200 yuan; then the ROI calculation of the direct opening of this week is as follows; ROI = 600: 1200 = 1: 2. Extension information:
PV (Page View), that is, page views, or click volume; usually the main indicators to measure a network news channel or website or even a network news. The master's explanation of the PV is that a visitor watched several pages on your website within 24 hours (0 to 24:00). PV to the website, like the ratings of ratings, have become the most important scale for investors to measure business websites to some extent. PV calculation: When a visitor interviews, record the page he visited and the corresponding IP, and then make sure that this IP visits this page today. If your website reaches 23 o'clock and there are 600,000 IPs, each visitor visits 3 pages average, then there will be 1.8 million records of the PV table. Reference materials: Baidu Encyclopedia_uv
UV is the abbreviation of UNIQUEVISITOR, which refers to the cost value of a visitor, that is, a visitor to the store by an independent IP. PV is Page View, that is, the page views or clicks, and the user is recorded once every time the user access to each webpage in the website. The user's multiple access to the same page has accumulated visits. roi is an input -output ratio. Pucting information: How to increase ROI: The most basic thing to increase ROI is to reduce the PPC when UV as a fixed value, increase conversion rate, and increase customer unit price. The factors to reduce PPC are mainly divided into the following points: 1. Clicks 2. Extended baby, add keywords 3. Converted, PPC low words per word 4. Increase the proportion of out -of -site delivery 5. points 5. points 5. points 5. points 5. points Adjustment of discounts 6. Adjust according to different ROI Reference materials: Baidu Encyclopedia UV
UV: A computer client on the website is a visitor. The same client within the day can only be counted as once. ROI: Input production ratio, that is, input/output. ROI is an important indicator in e -commerce operations. In many promotional work, ROI will be used as an important criterion for the success of the promotion activity. Actually, although it is so important, many people still can't understand ROI. Let's take a comprehensive understanding of this ROI indicator. 1. Investment returns: The return on investment referred to as ROI, RETRUN ON, refers to the ratio of income and investment costs. In general, there are two types: ROI -based ROI and profit -based ROI. Plurred ROI: Calculate ROI through the sales generated by a single placement. This direct ROI often gets low in data, sometimes affecting normal marketing strategy judgments, which can not be reference. indirect ROI: In addition to the sales generated by the baby itself, the sales brought about by related sales, and the continuous sales of sales Sales. 2. Investment return on search optimization: T Taobao based on sales -based search weight characteristics, which can be sold at low prices at a loss at the initial loss. In the later period, it can go back and forth through a good indirect ROI. , for example: the cost of baby is 100 yuan, the price is 150 yuan, the initial period is sold for 100, and 50 yuan is sold. *900 = 45000 yuan, then Roi = 45000/2500 = 18. It means that this baby ROI is 18, which can be said that the direct ROI is very high. If you calculate the associated sales, the indirect ROI will be higher, the most cost -effective search optimization is the highest, and ROI is the highest. 3, measurement of direct vehicles based on ROI as the standard: Plip -through angle, directly ROI1: 1 may be losing, but the continuous direct vehicle release can bring continuous sales and associated sales, sales, sales, sales, sales, sales, sales, sales, sales, sales, sales, sales, sales, sales You can get more natural search traffic when you get up to a certain weight. It is often greater than 1. At this time, it is worthy of being launched through traffic, and it must be continuously put. 4. The return on investment based on drilling exhibition: is similar to the direct benefits of the drilling exhibition. This benefit includes the benefit of the associated sales generated by the import of flows. Flow generates natural sales. The accurate definition of roi (RETURN On) is the value that should be returned through investment, that is, the economic return obtained from an investment in an investment business activity. Calculating formula: ROI = Profit/Investment 100% The simplified it: roi = cost/sales amount for example: Car promotion, the results of the background statistics of a week are as follows: This spending 600 yuan in direct traffic, : 1,200 yuan; then the ROI calculation of this week's direct traffic is as follows; roi = 600: 1200 = 1: 2 roi critical value = 1: Price/gross profit I assume that the gross profit of the goods is 100 yuan and the cost is 600 yuan, then the roper critical value of the ROI That is to say, the conversion rate of direct traffic promotion is 1: 6 is the capital protection promotion. The real name of Roi is called "return on investment". Here I mainly talk about the return on investment in Taobao through traffic, that is, through the pass of ROI. roi = The cost of the direct traffic is more than the transaction amount brought by on the traffic The return on investment, the better the promotion effect of your direct vehicle The car is tailor -made for full -time Taobao and Tmall sellers. According to the effect of clicking the payment, the marketing tools are achieved to achieve precise promotion of baby for sellers. It is a new search bidding model launched by Yahoo China and Taobao under Alibaba Group. This on Taobao's bidding results can not only be displayed on the Yahoo search engine, but also can be fully displayed on Taobao (displayed in the form of new pictures text). Each product can set up 200 keywords, sellers can be freely priced at each bidder, and you can see the ranking position on Yahoo and Taobao. The ranking location can be queried with a large search and paid by the actual number of times. (The minimum bid for each keyword is 0.05 yuan, the maximum bid is 99 yuan, and the minimum price per increase is 0.01 yuan). In June 5 news, Taobao's direct traffic will launch a "personalized search" service. This adjustment will be launched from June 4th to June 30th. The so -called personalized search, that is, the search for the same keyword, the search results will personalize the product for personalized display according to the characteristics of different consumers. Reference information: Taobao in direct traffic-Baidu Encyclopedia
1. UV is the abbreviation of UniqueVisitor, which refers to a natural person who visits and browse this webpage through the Internet. Refers to the cost value of a visitor, that is, a visiting visitor who came to the store independent IP.
2, PV is page views, and each time the user refreshes, it is calculated.
3, IP refers to the number of independent IP, 00: 00-24: 00 The same IP address is calculated once.
4, ROI is an input -output ratio.
Extension information
The bidding skills
1. The bid for direct traffic looks simple, but we often do n’t know how much money should be made and worried about it. Because he is one of the key indicators to decide the effect of direct vehicle. The higher the bid, the more the ranking is more likely to be displayed, and the more traffic is brought by
2, optimization strategy:
) Delete keywords with a number of clicks of 0 in the past 30 days.
(2) According to the conversion data, find the keywords of the TOP50 of the transaction to increase the bid for keywords.
(3) According to the conversion data, the cost of the keywords is sorted from high to low, and the keywords are reduced by transforming less than 2%.
3. Summary: It only takes one week, click to transform by 142%!
Reference materials: Baidu Encyclopedia-Taobao through traffic
1. UV refers to a different natural person who visits and browse this web through the Internet. For example, on a computer, my brother opened Microsoft's official homepage and registered a member. My brother also looked at it for a while and registered another member. Because the two brothers use the same computer, their IP is the same, and Microsoft's official counter records the information of an IP login. However, statistical systems with statistical functions can judge the number of users actually used according to other conditions, and return to the authentic, credible and accurate information of the website builders. For example, users who are registered can even distinguish different computers to share an IP address such as Internet cafes and computer rooms.
2, Roi (RETRUN ON), investment return, refers to the ratio of income and investment costs. In general, there are two types: ROI -based ROI and profit -based ROI. In our usual e -commerce operations, ROI is an important indicator. In many of our promotional work, ROI will be used as an important criterion for the success of the promotion activities. Calculation formula: ROI = profit/investment 100%. Simplify it during the pass to: ROI = cost/sales amount. The higher the return on investment, the better the promotion effect of the direct traffic.
. For example: a piece of clothing is promoted through the direct traffic, the results of the background statistics a week are as follows: 600 yuan in direct traffic, and the turnover of 1,200 yuan; then the ROI calculation of the direct opening of this week is as follows; ROI = 600: 1200 = 1: 2.
Extension information:
PV (Page View), that is, page views, or click volume; usually the main indicators to measure a network news channel or website or even a network news. The master's explanation of the PV is that a visitor watched several pages on your website within 24 hours (0 to 24:00). PV to the website, like the ratings of ratings, have become the most important scale for investors to measure business websites to some extent.
PV calculation: When a visitor interviews, record the page he visited and the corresponding IP, and then make sure that this IP visits this page today. If your website reaches 23 o'clock and there are 600,000 IPs, each visitor visits 3 pages average, then there will be 1.8 million records of the PV table.
Reference materials: Baidu Encyclopedia_uv
UV is the abbreviation of UNIQUEVISITOR, which refers to the cost value of a visitor, that is, a visitor to the store by an independent IP.
PV is Page View, that is, the page views or clicks, and the user is recorded once every time the user access to each webpage in the website. The user's multiple access to the same page has accumulated visits.
roi is an input -output ratio.
Pucting information:
How to increase ROI:
The most basic thing to increase ROI is to reduce the PPC when UV as a fixed value, increase conversion rate, and increase customer unit price.
The factors to reduce PPC are mainly divided into the following points: 1. Clicks 2. Extended baby, add keywords 3. Converted, PPC low words per word 4. Increase the proportion of out -of -site delivery 5. points 5. points 5. points 5. points 5. points Adjustment of discounts 6. Adjust according to different ROI
Reference materials:
Baidu Encyclopedia UV
UV: A computer client on the website is a visitor. The same client within the day can only be counted as once. ROI: Input production ratio, that is, input/output.
ROI is an important indicator in e -commerce operations. In many promotional work, ROI will be used as an important criterion for the success of the promotion activity.
Actually, although it is so important, many people still can't understand ROI. Let's take a comprehensive understanding of this ROI indicator.
1. Investment returns:
The return on investment referred to as ROI, RETRUN ON, refers to the ratio of income and investment costs. In general, there are two types: ROI -based ROI and profit -based ROI.
Plurred ROI: Calculate ROI through the sales generated by a single placement. This direct ROI often gets low in data, sometimes affecting normal marketing strategy judgments, which can not be reference.
indirect ROI: In addition to the sales generated by the baby itself, the sales brought about by related sales, and the continuous sales of sales Sales.
2. Investment return on search optimization:
T Taobao based on sales -based search weight characteristics, which can be sold at low prices at a loss at the initial loss. In the later period, it can go back and forth through a good indirect ROI.
, for example: the cost of baby is 100 yuan, the price is 150 yuan, the initial period is sold for 100, and 50 yuan is sold. *900 = 45000 yuan, then Roi = 45000/2500 = 18. It means that this baby ROI is 18, which can be said that the direct ROI is very high. If you calculate the associated sales, the indirect ROI will be higher, the most cost -effective search optimization is the highest, and ROI is the highest.
3, measurement of direct vehicles based on ROI as the standard:
Plip -through angle, directly ROI1: 1 may be losing, but the continuous direct vehicle release can bring continuous sales and associated sales, sales, sales, sales, sales, sales, sales, sales, sales, sales, sales, sales, sales, sales You can get more natural search traffic when you get up to a certain weight. It is often greater than 1. At this time, it is worthy of being launched through traffic, and it must be continuously put.
4. The return on investment based on drilling exhibition:
is similar to the direct benefits of the drilling exhibition. This benefit includes the benefit of the associated sales generated by the import of flows. Flow generates natural sales. The accurate definition of
roi (RETURN On) is the value that should be returned through investment, that is, the economic return obtained from an investment in an investment business activity.
Calculating formula: ROI = Profit/Investment 100%
The simplified it:
roi = cost/sales amount
for example:
Car promotion, the results of the background statistics of a week are as follows:
This spending 600 yuan in direct traffic,
: 1,200 yuan;
then the ROI calculation of this week's direct traffic is as follows;
roi = 600: 1200
= 1: 2
roi critical value = 1: Price/gross profit
I assume that the gross profit of the goods is 100 yuan and the cost is 600 yuan, then the roper critical value of the ROI That is to say, the conversion rate of direct traffic promotion is 1: 6 is the capital protection promotion. The real name of Roi is called "return on investment". Here I mainly talk about the return on investment in Taobao through traffic, that is, through the pass of ROI.
roi = The cost of the direct traffic is more than the transaction amount brought by on the traffic
The return on investment, the better the promotion effect of your direct vehicle
The car is tailor -made for full -time Taobao and Tmall sellers. According to the effect of clicking the payment, the marketing tools are achieved to achieve precise promotion of baby for sellers. It is a new search bidding model launched by Yahoo China and Taobao under Alibaba Group.
This on Taobao's bidding results can not only be displayed on the Yahoo search engine, but also can be fully displayed on Taobao (displayed in the form of new pictures text). Each product can set up 200 keywords, sellers can be freely priced at each bidder, and you can see the ranking position on Yahoo and Taobao. The ranking location can be queried with a large search and paid by the actual number of times. (The minimum bid for each keyword is 0.05 yuan, the maximum bid is 99 yuan, and the minimum price per increase is 0.01 yuan).
In June 5 news, Taobao's direct traffic will launch a "personalized search" service. This adjustment will be launched from June 4th to June 30th. The so -called personalized search, that is, the search for the same keyword, the search results will personalize the product for personalized display according to the characteristics of different consumers.
Reference information: Taobao in direct traffic-Baidu Encyclopedia